In pursuit of evolving its brand identity, the DMA* International Echo Awards put out an open call to creative teams for an exciting new rebrand for 2018. What started with simple logo design grew into a call for entries, gala celebration materials and social media campaign.
Introducing our concept: Making the Connection.
It's a call to arms for creators, data-scientist, strategists, media mavens and all collaborators across the marketing ecosystem to submit their work to the Echos, and be judged amongst the world’s top marketers.
The new logo makes a statement of its own as a simple letter mark that doubles as an icon. To play with its versatility, we introduced a bold new colour scheme to ignite the brand. Out with the old fashioned – in with the innovative.
“If data could vibrate energy, what colours would it be?”
“Data alone is static, it’s only when ignited with creative initiatives that it becomes kinetic and enters the realm of innovation.”
* Data & Marketing Association